Data & Insights Team

The Data & Insights Team at Comcast Advertising is responsible for leveraging advanced data analytics to drive strategic insights and inform decision-making across various facets of the advertising ecosystem. This team focuses on customer experience research, data activation, yield analytics, and partnerships to enhance campaign targeting, measurement, and overall effectiveness. By synthesizing complex data sets and providing actionable insights, they support the optimization of advertising strategies, ensuring impactful connections between brands and their audiences.