Fernando Hernández Lee

Fernando Hernández Lee currently serves as Gerente Mercadotecnia B2B & Exportaciones at Roshfrans, focusing on designing marketing strategies and driving sales growth. Prior experience includes a role as Senior Marketing Manager at PPG, where brand strategies were developed through market analysis for national retail promotions. At Comex, Fernando held various positions, culminating as Gerente Marca Latam, overseeing the relaunch of the Glidden brand across Central and South America and managing product portfolios. Fernando holds a Licenciatura from Universidad del Valle de México and has completed multiple diplomas in marketing strategy and innovation.