Ecommerce Brand Manager

Role: Brand Manager

Reports To: Senior Brand Manager

Key Relationships

INTERNALLY

• Brand Managers

• Operations Team

• Marketing Team

EXTERNALLY

• Various Clients

• Any 3rd Party Vendors or Service Providers

About Commerce Canal

Commerce Canal provides various brands, licensees and wholesalers with sales and marketing support with brick & mortar retailers, eCommerce etailers and online marketplaces. Our unique offering ranges from on-site support to assist with merchandising to general sales representative support by region or classification. Brands currently supported include Hanes, LEGO Wear, Disney, Timberland, Nautica, 3Doodler, and New Balance to name a few. Commerce Canal currently processes and represents approximately $300mm in annual GMV with the following retailers, etailers and marketplaces: Amazon Vendor Central, Amazon Seller Central FBA, Costco, Kohl’s, Macy’s, Wayfair, Walmart, Zappos and several others.

Job Summary

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. The Brand Manager will plays an ownership role in strategic planning and execution of the go-to market strategy for several of Commerce Canal’s owned, licensed or managed brands. Primary responsibilities include developing strategy and running daily operations for an assigned set of clients: (edited) 

Responsibilities

• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go-to market approach
• Maintain quality control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent with our website;
• Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve catalog performance;
• Oversee marketplace management, digital marketing operations and digital platform operations;
• Maintain accurate catalog of various client products through product catalog uploading via vendor portals;
• Identify and report opportunities for product sales conversion using merchandising, enhanced content and A/B testing;
• Forecasting of annual sales and management of inventory planning & replenishment;
• Identify and execute the marketing roadmap and program innovation to drive this vision using Promos, Coupons, PPC ads, Display ads;
• Partner with Digital Advisor, Client Sales, Creative Development, and Support departments on launch successes including merchandizing, performance management, etc.;
• Performing market research; Monitor trends and keep a close eye on competitive products in the marketplace; Analyze brand positioning, consumer insights and other various data including, but not limited to sales trend, conversion rates and return trends.

                                                                                                                                                                       

Minimum Qualifications

• 1-3 years of experience in a brand management role within retail; E-Commerce experience highly preferred; Amazon Seller Central/Vendor Central Experience is ideal!

• Proven skills developing brick and mortar selling strategies, online digital strategies, excellent understanding of web technologies, exposure and passion for social media, SEM/SEO, digital content and performance display.

• Experience launching online products;

• Business and technical expertise including experience-driving operations in a retail and eCommerce business with emphasis on metrics.

• Based in New York, NY in Midtown Manhattan.

Benefits & Working Conditions

• Based in Midtown Manhattan with close proximity to major stations
• In-office Tuesday to Thursday with optional work from home on Monday and Friday
• Competitive salary
• Commuter benefits
• Annual bonus tied to company and team results
• Benefits include 99% premium coverage for health, dental and vision
• 401(k) plan with employer match
• Paid Time Off