Commerce Canal
Full-time · New York, United States
Role: PPC Manager
Reports To: Chief Executive Officer
Key Relationships
INTERNALLY
Brand Managers
Operations Team
Marketing Team
EXTERNALLY
Various Clients
Any 3rd Party Vendors or Service Providers
About Commerce Canal
Commerce Canal provides various brands, licensees and wholesalers with sales and marketing support with brick & mortar retailers, eCommerce etailers and online marketplaces. Our unique offering ranges from on-site support to assist with merchandising to general sales representative support by region or classification. Brands currently supported include Hanes, LEGO Wear, Disney, Timberland, Nautica, 3Doodler, and New Balance to name a few. Commerce Canal currently processes and represents approximately $300mm in annual GMV with the following retailers, etailers and marketplaces: Amazon Vendor Central, Amazon Seller Central FBA, Costco, Kohl’s, Macy’s, Wayfair, Walmart, Zappos and several others.
Job Summary
The PPC Manager will play a key role in the strategic planning and execution of the PPC strategy for several of Commerce Canal’s owned or licensed brands such as LEGO Wear, Hanes & New Balance. The PPC Manager will be responsible for running PPC campaigns and monitoring paid search budgets on platforms including Bing, Criteo, Google, Reddit, Amazon and Pinterest. In this role, the candidate should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO). The candidate should also be highly analytical and comfortable with numbers.
The go-to-market strategy will include selecting the product to focus marketing on and sell profitably. Reporting to the CEO, the candidate will work closely with internal stakeholders, retail partners, e-tail partners and external agencies to execute on this strategy. The ideal candidate will use data-driven decision-making to develop, plan, execute, analyze, and optimize programs that drive traffic to our marketplaces, increase engagement and conversion amongst website visitors.
Responsibilities
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Requirements and Skills
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
Benefits & Working Conditions
This job is not in the org chart
This job is not in any teams
Commerce Canal
Commerce Canal provides sales and marketing support to wholesalers, brands and licensees for online marketplaces such as Amazon, Amazon FBA, Costco, Hudson’s Bay, Jet.com, Kohl’s, Lord & Taylor, Macy’s, Walmart, and Zappos to name a few.