Kirsty Lapish currently serves as the Global Head of Insights at CommerceIQ since December 2022, having previously been the Insights Manager for Europe at e.fundamentals. Prior experience includes various roles at AG Barr, where responsibilities ranged from Business Unit Controller to Category Controller, as well as significant positions at Kellogg Company focusing on customer category management and insights in eCommerce. Early career experiences encompass roles in eCommerce marketing and research at Asda and the BBC, respectively, alongside freelance journalism. Kirsty Lapish holds a Post Graduate degree in Broadcast Journalism from the University of Leeds and a BA Hons in English Literature and Art History from Goldsmiths, University of London.