Taggart Spenst

Taggart Spenst is a seasoned professional in digital strategy and e-commerce, currently serving as a Senior Growth Strategist at Common Thread Collective since August 2025. Prior experience includes senior roles at MeatEater, Inc., where responsibilities encompassed developing digital product and e-commerce strategies for a portfolio of outdoor brands. As Vice President of E-commerce and CRM, Taggart drove strategic initiatives across multiple brands and oversaw channel development in a private-equity-backed environment. Previous positions include Director of E-commerce and CRM at First Lite, managing website merchandising and digital marketing efforts, as well as roles at Club Ride Apparel, Supply, and MusclePharm Corporation, where a strong foundation in marketing, analysis, and campaign management was established. Taggart holds a Bachelor of Science in Business Administration with a focus on Marketing and Finance from the University of Colorado Boulder and continues to advance knowledge through ongoing education in sports business.