Commonwealth Bank of Australia
Amanda Fiddes has extensive marketing experience across various prominent organizations. Amanda served as Executive Manager (Chapter Lead) at Commonwealth Bank from February 2022 to August 2023, overseeing Owned Media and Business Marketing. Prior to this, Amanda held the position of Director of Customer Marketing at Optus for nine months in 2021. Amanda's tenure at Qantas from January 2016 to April 2021 included roles as Senior Marketing Manager for Consumer, Partnerships & International Marketing, Consumer Marketing, and B2B Marketing. At American Express, Amanda worked from January 2013 to January 2016 as Senior Manager of Marketing Strategy and Business Planning for Global Merchant Services and Senior Marketing Manager for CoBrand Products and Partnerships. Amanda briefly contributed as a Destination Development Marketing Manager at Tourism Australia in January 2013. Amanda is currently pursuing educational opportunities through The Marketing Academy and the CEW Leaders Program, focusing on executive leadership and marketing strategy.
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Commonwealth Bank of Australia
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Commonwealth Bank of Australia is a provider of financial services, including retail, business and institutional banking, funds management, superannuation, general insurance, broking services and finance company activities. The Company's segments include Retail Banking Services, which provides home loan, consumer finance and retail deposit products; Business and Private Banking, which provides banking services to relationship managed business and agribusiness customers; Institutional Banking and Markets, which services its corporate, institutional and government clients; Wealth Management segment, which includes global asset management, platform administration, and general insurance businesses; New Zealand, which includes the banking and funds management businesses operating in New Zealand; Bankwest, which offers a range of deposit products, and IFS and Other Divisions, which includes the Asian retail and business banking operations.