Communica
Deanna Lawrence is a seasoned professional with extensive experience in customer experience (CX) strategy and social media integration. Serving as a Senior Experience Consultant and Director of Social Media Strategy at Communica, Deanna emphasizes creating advantageous customer experiences and cultivating engaged audiences using data-driven approaches. As the founder of FridgeNality, Deanna pioneers innovative solutions in customer journey mapping. With a background at Kantar TNS as a Global Innovation Team member and Director of Strategic Services, Deanna contributed to global market research and consumer insights, while earlier roles at Peppers & Rogers Group focused on customer relationship strategies and lifetime value modeling.
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Communica
Communica is a full-service, integrated marketing firm fusing its deep roots in brand building, through strategic communications and design, with an expertise in lead generation, conversion and sales across digital and offline landscapes. By bringing together the best thinking and execution across disciplines, Communica delivers highly effective, creative solutions that help organizations grow. Communica has created award-winning, high-impact marketing programs for a wide range of international, national, regional and local consumer and B2B clients, and has been named one of America’s top BtoB agencies 10 times.* For more than 30 years, Communica has been a fixture in downtown Toledo with satellite offices in Columbus, Detroit and Charlotte. *BtoB Magazine is now part of AdAge.