Gustaf Malmsten

Gustaf Malmsten is an accomplished professional in business development and e-commerce management within the luxury goods sector. Currently serving as the Business Development Director for Specialist Watchmakers at Richemont since May 2023, Gustaf oversees prestigious brands including A. Lange & Söhne and Jaeger-LeCoultre. Prior experience includes a pivotal role as Global E-commerce Manager at Breitling, where Gustaf led e-commerce initiatives across 40+ markets, contributing CHF 50 million in annual sales. Gustaf began in the luxury industry with internships at Vacheron Constantin and holds an MBA from Columbia Business School and a Bachelor of Science in International Hospitality Management from EHL.