Xia Feng

Xia Feng is a seasoned executive with extensive experience in digital distribution, strategy development, and international business operations. Currently serving as the Global Digital Distribution & Client Director for Richemont's Watch Division since June 2021, Xia previously held roles such as Senior Advisor at Cadence Fashion and CEO & Founder of The How Consulting, a performance-based consultancy focused on corporate strategy and digital transformation. Xia's career includes significant positions at Barneys New York as General Manager/Vice President, International, and at VF Corporation, where roles spanned from Vice President of Digital Development & Strategy to Corporate Strategy positions. Xia holds an MBA from UNC Kenan-Flagler Business School and has completed an Executive Program for Women Leaders at Stanford University, alongside a B.A. in Journalism & Advertising from Fudan University.