Lexa Palfrey

Lexa Palfrey is an accomplished marketing professional with extensive experience in the financial services sector. Currently serving as Group Head of Marketing at Tradition since July 2025, Lexa is responsible for defining and executing global marketing and communications strategies that align Tradition's heritage with its innovative vision. Prior to this role, Lexa was Head of Marketing at TraditionData, where a successful rebrand and enhanced brand visibility were achieved. Previous positions include Senior Marketing Manager at Weatherbys Private Bank, focusing on multi-segment content strategies, and roles in business development and account management at Girardot, Legg Mason, Iveagh Ltd., and Debentures Ltd. Lexa began the career as a Business Analyst Intern at Lancea LLP and holds an academic background in Chemistry, Maths, and Biology from Downe House School.