Andreas Lorenz

Andreas Lorenz has a strong background in sales and business management, with over 20 years of experience in the technology and retail industries. Andreas is currently serving as Sales Director EMEA at Competera Pricing Platform, where they help retailers optimize their pricing strategies using innovative technology. Prior to this, they worked as Regional Sales Director Central Europe at Revionics, where they successfully signed multi-million Euro contracts with leading retailers. Andreas also served as Regional Sales Director Europe at Nedap Retail, specializing in optimizing product availability and preventing theft in retail stores using RFID technology. Andreas previously held the position of Director Business Management Europe (OBM) at AOC / MMD, where they implemented a successful dual-brand strategy. Earlier in their career, Andreas was Regional Sales Director CEE & CIS at AOC International Europe GmbH, where they expanded the brand's presence in Eastern Europe and achieved Top 5 status in the region's monitor market. Andreas started their career as a Sales Executive at MAXDATA Computer.

Andreas Lorenz attended Oswald von Nell-Breuning Berufskolleg from 2005 to 2007, where they obtained a BBA degree in Business Administration with a focus on Sales & Marketing. In addition to their formal education, they also obtained a Shoptalk Europe Retail Education Certificate from Shoptalk in June 2022.