Mark Gordon

Compare by Review was born from a frustration over Price Comparison Websites only displaying and ranking providers based on who pays the most to sit at the top or who’s the cheapest.In most cases this existing approach makes it difficult for high-quality specialist insurers to gain any market share, losing out to either well-known brands or thecheapest providers. This often results in customers purchasing less than adequate cover with companies which in most cases also fail to deliver on their service promise.We believe the consumer should be able to make a far better-informed decisions based upon customer service, claims performance, product quality as well as price.The CBR platform takes advantage of a growing trend of people using reviews as part of their decision buying journey. Review sites such as TrustPilot and feefo do not directly represent the actual provider performance in a specific category of insurance or type of interaction, but tend to be more brand based making it difficult for consumers to gain any understanding of how well these companies service their customers.Therefore, compare by review has been created to service a unique gap in the market combining a richer and smarter review platform with easy-to-understand comparison tables, that allows consumers to make a decision, not influenced purely by monetary bids and commissions, but with richer data aiding a far better-informed choice.