Tony West

As Senior Vice President leading the Retail Business Unit, Tony is responsible for leading the strategy and development to drive the category growth and development of the retail partners. Tony is a thorough leader and passionate about developing and implementing winning programs.

Tony brings more than 20 years of consumer-packaged goods sales experience across all major retail channels, including food, drug, mass and club. He was a senior-level sales executive at United States Nutrition, a $3.2 billion manufacturer, marketer, and distributor of top-selling brands, including Nature's Bounty, Osteo-BiFlex, Sundown, and Pure Protein. Previously, as a top sales executive at Schiff Nutrition, a leading manufacturer of premium vitamins and supplements, he helped grow the business exponentially. He was responsible for developing and executing the national sales plan that included the launch of Schiff Mega Red, which became the #1 selling brand in its category. Prior to Schiff, Tony spent ten highly successful years in various sales and sales leadership roles with The Gillette Company.

Tony holds a B.S.B.A. in Economics from Florida State University in Tallahassee, Florida.