Petra Kooman

Petra Kooman is a seasoned professional in public relations and marketing with extensive experience across various organizations. Currently serving as the Public Relations Principal at Compassion International since March 2023, Petra has previously held leadership roles such as Director of Marketing at Graf-Martin Communications, Inc., and Principal & Co-Founder at Great North Fundraising, Marketing and Communications Agency. Notable past positions include Director of Marketing and Communications at Dignity Freedom Network Canada, where Petra launched a new brand and developed crisis communication strategies, and Director of Marketing and Public Relations at International Justice Mission Canada, leading significant marketing initiatives and advocacy campaigns. Petra's educational background includes an MBA from the University of Illinois Urbana-Champaign, and master's degrees from The Johns Hopkins University and Western University, along with a bachelor's degree from Western University.