Andrea Krapf

Andrea Krapf has extensive experience in customer relationship management and marketing, currently serving as the Customer Relationship Manager at Competec-Gruppe since May 2018, where responsibilities include developing and optimizing personalized marketing measures, managing marketing automation tools, and analyzing customer behavior to improve customer retention strategies. Previous roles include Marketing Manager B2C, Marketing Planner at PRtools, and PR/Marketing Trainee at Odlo International, showcasing a strong background in content marketing, digital marketing, and event organization. Andrea Krapf holds a Bachelor's degree in Communication and Media Research from the Université de Fribourg and has completed several professional certifications in customer lifecycle management and business management.