Robyn Macé

Robyn Macé has extensive work experience in marketing and brand management.

From 2014, Robyn worked at Competitive Capabilities International, where they held various roles. Robyn started as a Brand Manager in February 2014 and was responsible for analyzing and planning brand identity for the TRACC brand. Robyn focused on product launches and ensuring a cohesive brand experience across multiple touchpoints. Robyn then progressed to become the Group Marketing Manager in January 2017. In this role, they led the Central Marketing digital teams and provided strategic support to regional sales and marketing leaders. Robyn'sresponsibilities included brand empowerment, sales enablement, product marketing, analyst relations, public relations, content marketing, social media, web operations, digital, and SEO. Robyn was later promoted to Head of Central Marketing in March 2023, and then to the Head of Marketing and Brand in August 2023.

Prior to Competitive Capabilities International, Robyn worked at Ark Group from 2007. Robyn started as a Business Services Manager, where they were responsible for managing customer service and administration duties for the marketing team. Robyn also had experience in recruiting and managing temporary admin and research staff. Robyn then became a Marketing Executive in August 2008, where they handled all marketing communications for B2B legal and business information management reports. Robyn successfully launched niche publications and managed integrated campaigns for multiple titles. In April 2012, Robyn was promoted to Marketing Manager, where they achieved monthly sales targets for the UK/Europe territories. Robyn left Ark Group in September 2013.

Robyn Macé has pursued various educational opportunities throughout their career. In 2002, they enrolled at the University of Cape Town and completed a Bachelor of Social Science degree with a focus on Psychology, Human Resource Management, and Media and Writing. In 2005, they furthered their education at the same institution and obtained a Post Graduate Diploma in Strategic Marketing Management.

In 2018, Robyn attended Emeritus and engaged in the Digital Strategies for Business: Leading the Next-Generation Enterprise program. This course lasted for a year, and they successfully completed it in 2019. During the same year, they also commenced studies in Agile Project Management at the University of Cape Town, though their completion status or degree name have not been mentioned.

Moreover, Robyn Macé has demonstrated a commitment to professional development by earning additional certifications. Robyn completed a Growth Marketing certification from Reforge in July 2022 and obtained a Marketing Strategy certification from the same institution in May 2022. Furthermore, in July 2021, they successfully completed the Email Marketing: Strategy and Optimization certification from LinkedIn.

Overall, Robyn Macé has a diverse education history, with degrees, diplomas, and certifications focused on marketing, project management, and business strategies.