Competitive Edge
Craig Bilow is a seasoned marketing executive currently serving as the Vice President of Strategy at Competitive Edge since March 2024, where expertise in strategic marketing services enhances client messaging and business goals. Previously, as Principal at Manic Consultancy LLC, Craig Bilow specialized in developing retailer-facing commerce strategies. In earlier roles, including Vice President Client Services at Advantage Unified Commerce, extensive leadership was demonstrated in client teams and portfolio management. Craig Bilow's tenure at Riviana Foods Inc. spanned over 17 years, where responsibilities included directing shopper marketing and ecommerce, managing sales strategies for a $1B portfolio, and leading brand marketing initiatives. Craig Bilow's education includes an MBA in Marketing/Entrepreneurship from USC Marshall School of Business and a BS in Business with a focus on Accounting and Marketing from the University at Albany.
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