Lance Wills

Lance Wills is a seasoned VP of Marketing with extensive experience in driving go-to-market strategies and revenue growth for B2B SaaS companies through product-led and sales-led growth. They have held prominent roles across various organizations, including Vectara as Head of Growth Marketing and Compute Exchange as Head of Marketing, where they lead multi-channel initiatives and strategize marketing plans. Prior positions include consulting for startups at DeltΔgency, and successfully increasing conversion rates and sales for numerous companies. Lance continues to advance their education at the University of Colorado at Boulder.