Michelle Ashen

Michelle Ashen is a seasoned marketing professional currently serving as the Marketing Portfolio Manager for Card, EFT & FX at FNB South Africa since September 2022. As the founder of Africans United, a non-profit organization focused on personal mastery and wellbeing in African communities, Michelle Ashen actively engages in fundraising and project implementation to enhance health and digital literacy. With extensive experience across multiple industries, including insurance and personal branding, Michelle Ashen has held influential roles such as Executive Head of Client Experience at Nedbank, General Manager of Group Marketing at Regent Insurance, and Corporate Brand & Experiential Marketing Manager at Santam Insurance. An accredited facilitator of Insights Discovery, Michelle Ashen delivers impactful learning solutions and mental fitness programs, further complemented by a rich educational background in communication science, executive management, and digital marketing.