Niklas Guthardt

Niklas Guthardt is an experienced professional in web analytics and e-commerce, currently serving as an Expert Web Analytics & CRO at BRITA Group since September 2023. Prior to this role, Niklas held various positions including Senior User Experience Manager at computeruniverse GmbH from March 2022 to September 2023 and Product Owner E-Commerce at roastmarket from April 2019 to March 2022, where responsibilities also included Head of CRM. Niklas's career began in CRM as a Manager at Publikat GmbH from November 2017 to April 2019, and Niklas has held roles in online marketing and business development at other organizations. Niklas holds a Master of Arts in Sales and Marketing from RheinMain University of Applied Sciences and a Bachelor of Arts in Business Administration from Technische Hochschule Mittelhessen.