Yaiza Terrón Romero

Yaiza Terrón Romero has a diverse work experience spanning various roles in marketing and journalism. Their most recent position was as Head of Growth Marketing B2B at Computrabajo, starting in February 2023. Prior to that, they served as Head of Growth Marketing at Pandapé LATAM, where they also held the role of Growth Marketing Manager from October 2020 to February 2023. In these positions, they were responsible for managing growth marketing teams, executing growth strategies, and monitoring KPIs.

Before their time at Pandapé LATAM, Yaiza worked at Red Points, where they held roles such as Acquisition & PPC Manager and Lead Generation Manager. Yaiza was in charge of coordinating marketing initiatives, managing PPC campaigns, and analyzing inbound demand.

Yaiza also gained experience at Mediaclick as a Social Media & Content Specialist, at Korner Entertainment as a Marketing Assistant, and at Asociación Pequitos as a Marketing Manager. In addition, they had journalism internships at Catalunya Ràdio and El Tot Mataró. Yaiza began their career as a Customer Service Specialist at Decathlon España.

Yaiza Terrón Romero's education history is as follows:

- From 2017 to 2018, Yaiza attended EAE Business School, where they obtained a Master's degree in Digital Marketing and E-commerce.

- Between 2020 and 2022, they pursued a Master's degree in Strategy and Creativity in Advertising at the Universitat Oberta de Catalunya.

- From 2012 to 2016, Yaiza studied Journalism and graduated with a Bachelor's degree from the Universitat Autònoma de Barcelona.

- In 2010 to 2012, they completed their high school education at Badalona VII, majoring in Humanities.

In addition to their formal education, Yaiza has obtained several certifications, including Ultimate Google Analytics (4) course + 50 practical examples from Udemy in 2023, Define Your Audience, Facebook Ad Delivery, Facebook Bid Strategies, Measurement and Analysis on Facebook, Ads Manager Basics, Buying on Facebook, Creative Essentials from Meta in 2022, Advertising on LinkedIn, Storytelling for Advertising Campaigns from LinkedIn in 2020, Google Ads Display Certification in 2020, Google Ads Search Certification in 2019, Learn LinkedIn Sponsored Content from LinkedIn in 2019, Inbound Certified from HubSpot Academy in 2018, First Certificate in English (FCE) from the University of Cambridge in 2015, Google Analytics for Beginners from Google in 2011, Email Marketing from HubSpot Academy in 2021, and HubSpot Sales Software from HubSpot Academy in 2021.