Lana Mažić

Comtrade Distribution is one of the leading distributors of consumer electronics, home appliances, IT equipment and IT infrastructure in Southeast Europe. With a portfolio of more than 5000 products, we represent virtually all key global technology brands. Every other product on the IT market in the region went through our sales channels at some point. Our team consists of more than 350 highly-trained professionals who nurture connections with 2500 dealers and more than 50 renowned vendors and partners. With 30 years of experience, we are dedicated to smart distribution crafted for the digital age and constant improvement of our services, which makes us local distributor of choice for most globally-known brands. Comtrade Distribution has direct presence in Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, Slovenia, Croatia, Greece, Hungary, Romania and Bulgaria. We have a significant competitive advantage in terms of clients, suppliers and cost base, with 75 million customers in this part of SEE region only, a broad and established client base, an extensive supplier list and low operating cost levels. We are also proud partners of the most important retail businesses in SEE. Comtrade Distribution B2B portal is among Europe’s leading distribution platforms: it enables our customers to browse through our portfolio, view and compare product info and easily create orders online. Our business is flexible: we adapt quickly to market changes with minimal impact on profit. Along with our own warehouses, deep local roots and extensive knowledge of market trends, what sets us apart is reliable and efficient logistics, an end-to-end distribution process from import to delivery, as well as additional support we offer to our partners in fields of marketing, sales, and business in general.