Anita Janapati

Anita Janapati is an experienced Growth and Marketing Leader currently serving as an Interim Growth & Marketing Leader at Conceive since March 2025. With a strong background as a Fractional CMO and Growth Marketing Advisor since October 2019, Anita specializes in leading mid to early-stage startups in growth marketing, acquisition strategy, and brand development. Previous roles include Chief Growth Officer for the Pregnancy & Parenting Division at Everyday Health Group from August 2023 to January 2025, where efforts focused on BabyCenter and What to Expect platforms; SVP, Head of Marketing at Heal from September 2020 to May 2023; Vice President of Product Marketing at The Baby Box Co. from August 2017 to October 2019; and Senior Director in various capacities at The Baby Box Co. Anita holds an MBA in Marketing from Northwestern University's Kellogg School of Management and a BA in Business Economics and Accounting from UCLA.