Alicia Anaya Alvarez

Alicia Anaya Alvarez is an accomplished HR professional currently serving as the HR Transformation Lead at Strada and as a member of EJE&CON Asociación Española de Ejecutiv@s y Consejer@s. With extensive experience in mentoring startups through Conector Startup Accelerator, Alicia has held significant roles such as Head of Learning at OBRAMAT and Intelligent Operations Talent & HR Sales at Accenture, where transformational HR practices were implemented to enhance organizational performance. Previous positions include CEO and Founder of Verdurea, COO of Campus Party, and leadership roles at Telefónica España, focusing on business transformation and training development. Alicia holds several degrees, including a Bachelor's degree in Business Administration and certifications in Human Resources Management.