Kritima Arora

Kritima Arora is a seasoned design professional with extensive experience in product design and management. Currently serving as a Practice Mentor at GrowthSchool and a Designpreneur at Taani Studio, Kritima focuses on innovating Indian tweed fabric for lifestyle products. At Upstox, Kritima held multiple roles, including Product Design Manager and Senior Designer, overseeing design systems for various financial products and driving user experience initiatives. Previous experience includes positions at Amazon, Pentagram, and various freelance endeavors, showcasing expertise in visual design, brand strategy, and UI design mentorship. Kritima holds a Master's degree in Art Direction from the London College of Communication and a Bachelor's degree in Visual Communication from Srishti Manipal Institute of Art, Design and Technology.