Cliff Baratta serves as the Electric Vehicle Strategy & Markets Section Manager at Con Edison since August 2017, previously holding the role of Project Specialist in Distributed Generation. Prior experience includes positions as Product Marketing Manager at Spruce Finance, where Cliff established product value propositions and developed marketing strategies for residential solar financing, and as Product Manager/Product Marketing Manager at TerraVia Holdings, Inc., where market potential for pre-commercial products was assessed and cross-functional teams were led. Cliff's career also includes consultancy roles at Roland Berger Strategy Consultants and Charles River Associates, focusing on growth strategies and corporate analysis, respectively. Cliff holds a BA in Economics from Boston College, awarded in 2011.
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