María de los Angeles Ysayas Albasini

María de los Angeles Ysayas Albasini has a diverse work experience in digital marketing and business intelligence. María de los Angeles started their career at Cognizant as a Junior Business Analyst, providing technical support and customer service for Google Ads and Adwords Express. María de los Angeles also gained experience in SEO content and website tracking using tools like Search Console and Google Analytics. María de los Angeles then took on the role of Team Leader, where they were responsible for floor support, monitoring performance, and reporting metrics.

In 2019, María joined Cheil Argentina S.A. as a Digital Business Intelligence specialist. Their main responsibilities included web tracking, building reports, implementing e-commerce strategies, and managing various analytics and BI tools such as GTM, Google Analytics, Oracle, Power BI, and Adobe Analytics. María de los Angeles also conducted insights and target analysis to optimize campaign results.

Currently, María is working at Conexio as a Senior Digital Marketing Specialist. In this role, they focus on gathering and understanding customer's business requirements, designing and implementing web or mobile plans through Adobe Launch, and setting up reports and data analysis with Adobe Analytics and Google Analytics.

Overall, María has a strong background in digital marketing, business intelligence, and analytics, with expertise in various tools and platforms.

María de los Angeles Ysayas Albasini started their education by completing a Bachelor's degree in Humanities, Communication, and Marketing from 2008 to 2012. María de los Angeles then pursued a Licenciatura degree in Publicidad from Universidad Abierta Interamericana, which they are expected to complete in 2023.

In addition to their formal education, María has also obtained several certifications. In 2021, they completed a Data Analytics program from Coderhouse. María de los Angeles further enhanced their skills by earning certifications such as Tealium Basic from Tealium in June 2022, Adobe Certified Expert - Adobe Target Business Practitioner from Adobe in January 2022, Google Analytics Certification from Google in August 2022, Adobe Certified Expert - Adobe Analytics Business Practitioner from Adobe in May 2021, and Google Analytics Individual Qualification from Google in April 2022.