JJ Wills

JJ Wills is the Senior Vice President of Marketing Programs and Business Development at Conference Direct. In this role, they are responsible for all marketing strategy and programs, including events, social media, and tradeshow management. JJ also manages sponsorship sales and relationships with hotels, CVBs, and other industry partners.

Prior to joining Conference Direct, JJ spent 10 years with Caesars Entertainment, where they served as Director of Strategic Accounts, National Sales Manager, and Director of Sales & Marketing. In these roles, they managed key accounts and partnerships, oversaw sales and marketing campaigns for multiple properties, and coordinated grand opening events and public relations campaigns.

JJ began their career in the hospitality industry as a Senior Sales Manager with The Benson Hotel. JJ then spent two years as the Director of Sales at DoubleTree by Hilton Portland before joining Caesars Entertainment.

JJ has a proven track record of success in the hospitality industry and is passionate about helping their clients create unforgettable experiences.

JJ Wills attended the University of Southern California from 1989 to 1993, where they earned a Bachelor of Science degree.

The team of JJ Wills, SVP, Marketing Programs & Business Development, is responsible for the marketing and business development of the company. They are also responsible for the operations of the company, as well as the housing, registration, and event technology.