Betsy Oyler Appleton

Betsy Oyler Appleton serves as Vice President of Brand Communications at Confluent Health, leading internal and external communications, public relations, and talent marketing strategies for a growing family of physical therapy brands. With a strong background in digital marketing and public relations, Betsy has held various leadership roles, including Managing Director of Agency Operations and Consumer Marketing at Confluent Health, and Group Business Director at Atomic 212º Group, where strategic media solutions were developed for diverse clients. Previously, experience includes positions at Switched On, Edelman, and WE Communications, emphasizing digital health strategy and innovative public relations. Betsy earned a Master of Arts in Strategic Public Relations from the University of Sydney and a Bachelor of Science in Journalism from the University of Colorado Boulder.