Uirá Falseti

Uirá Falseti is the Founder and Executive Director of Upsoul Consultoria, specializing in strategic planning, innovation management, and competitive intelligence for national and multinational companies. With extensive experience as an Entrepreneurship Teacher at Escola Alef Peretz and a Senior Consultant in strategic planning at AUDDAS, Uirá has also served in various roles, including Technical Advisor for the Prefeitura de São Paulo and invited teacher at Politécnica USP. As a member of organizations like Board Club and Confraria do Empreendedor, Uirá actively engages with C-level executives and entrepreneurs to foster knowledge sharing and support business growth. Uirá holds multiple specializations from prestigious institutions, including MIT and Northwestern University, along with a Master's degree in Project Management and a Bachelor's degree in Civil Engineering from USP.