Carlene Rowe

Carlene Rowe has extensive experience in the sports, entertainment, and advertising industries. Carlene most recently worked at Conill Advertising as the Vice President and Director of Sports & Entertainment, where they managed marketing relationships with major sports, entertainment, and media properties. Prior to that, they served as the Group Director of Sports & Entertainment at the same company.

Carlene also has experience as an Entertainment Marketing Consultant at Rowe - Entertainment, where they consulted with various companies on brand integration into film, TV, digital, and music properties. Carlene created and developed strategic integrated brand marketing partnerships for multiple clients and collaborated with potential partners to tailor opportunities to each company's needs.

Before their time at Rowe - Entertainment, Carlene worked at Anheuser-Busch InBev for several years, starting as a Senior Business Analyst and progressing to Senior Manager of Sports & Entertainment Marketing. In these roles, they led the development and execution of entertainment marketing strategies, managed negotiations and activations for film, music, and sports sponsorships, and built relationships to leverage celebrity assets for major consumer brands.

Earlier in their career, Carlene worked at Anheuser-Busch in various positions, including Senior Region Sales Manager, Senior Pricing Analyst, Market Manager, Territory Supervisor, Associate Product Manager, Contemporary Marketing Team Supervisor, and Contemporary Marketing Team Representative. In these roles, they managed sales growth initiatives, executed marketing programs, developed pricing strategies, supervised teams, and conducted on-premise marketing activities.

Overall, Carlene Rowe brings a wealth of experience in integrated marketing, entertainment partnerships, and sales and marketing management.

Carlene Rowe obtained a Bachelor of Science (B.S.) degree in Business Administration and Marketing from California State University, Northridge in 1996. The education history does not provide information about any previous educational institutions attended by Carlene Rowe.