Taylor Hemphill has a diverse range of work experience primarily focused on digital marketing. They started their career as a Digital Marketing Intern at SEO Digital Group in 2017. They then moved on to Fox Chase Cancer Center, where they held various positions, including Marketing Intern, Associate Digital Marketing Specialist, and eventually, Digital Marketing Specialist. At Fox Chase Cancer Center, they gained experience in digital marketing strategies. Their responsibilities included managing search engine marketing efforts, building and maintaining dashboards to monitor campaign performance, and conducting A/B testing on landing pages to improve conversion rates. In their most recent role as a Digital Marketing Manager at Connect America, they focused on managing search engine marketing efforts for B2B and DTC brands in the remote patient monitoring and personal emergency response system (PERS) markets. They achieved notable accomplishments such as surpassing paid search cost per sale targets, increasing paid search marketing clickthrough rates, and improving internal reporting capabilities.
Taylor Hemphill has an Associate of Arts (AA) degree in Business Administration from Bucks County Community College. They also have a Bachelor of Business Administration (BBA) degree, with a specialization in Marketing, from the Fox School of Business at Temple University. In terms of additional certifications, Taylor obtained a HIPAA Compliance - Patient Care certification from HealthStream in June 2020. They also hold a User Testing Certificate from UserTesting, obtained in June 2018. Additionally, Taylor has obtained certifications in Google Ads Search and Google Analytics Individual Qualification from Google in November 2021.
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