Connected Interactive
Ian MacDonald is a Strategy Director at Connected Interactive, where he shapes the company's market approach and refines MarTech products. As a Professor at Humber College, he shares his expertise with students. Ian is also the Founder and President of Market Your Health, a social wellness organization. Previously, he founded Pathemy, a marketing consulting firm, and held senior positions at OLG, MiQ, Adobe, Centro, and The Exchange Lab. Ian holds degrees from Trent University, ESSEC Business School, and the University of California, San Diego - Rady School of Management.
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Connected Interactive
Founded in 2011, we’re a marketing data and advertising technology company dedicated to revolutionizing advertising solutions for impactful results and developing purpose-built technology. Since our inception, we've been at the forefront of innovation. In 2012, we pioneered a mobile gaming integration for data-driven advertising engagement. In 2014 dedicated to results we developed a proprietary cross platform measurement SDK. This allowed us to optimize across both web and app, achieving remarkable growth and acquisition cost efficiencies for our clients. In 2016, we introduced Mastercard purchase data to the Canadian and Brazilian advertising industry and In 2022 introduced Moneris POS data further complementing our offering, setting a new standard for digital targeting This evolution, combined with a multitude of other data partnerships and integrations, form the backbone of what we call Audience Architecture. This comprehensive approach cements our position as a leader in precision engineered marketing, marking another significant chapter in our tale of innovation. Our suite of products, including Datadesk.io, Audience Designer, Architectural Blueprint Analysis, and ConnectTrack, forms the very foundation of Connected Interactive. These tools offer bespoke access to audience data, planning resources, data expertise, omnichannel targeting, precise measurement, and invaluable insights that are perfectly aligned with your business objectives. At the core with Datadesk.io we help architect actionable audience segments at scale. Our management tools, including Audience Designer, Execution, and Analysis, offer comprehensive campaign measurement, business goal reporting, customer insights, and product development. Today, with a database of over 21,000 segments, our commitment remains unwavering. We are dedicated to delivering future-proof, consent-based, transparent, and privacy-compliant audience solutions that captivate and ensure substantial returns.