Connected Interactive
Terry Kalambalikis is currently serving as the Associate Director of Programmatic Media at Connected Interactive since July 2017. Prior to this, Terry held roles such as Sr. Programmatic Operations Specialist at ClearPier, Manager of Demand Optimization at Accuen, and Senior Manager of Programmatic Media at Accuen. Terry also has experience as a Campaign Trafficker at The Exchange Lab, Ad Operations Coordinator at IPG Mediabrands, and Digital Strategist at UM Worldwide. Additionally, Terry has worked as a Digital Advertising Assistant at J3 Canada, in Sales at WIND Mobile, and as an Intern at Freeing The Human Spirit. Terry holds an Advanced Diploma in Business Administration Marketing and Event Management from Seneca Polytechnic.
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Connected Interactive
Founded in 2011, we’re a marketing data and advertising technology company dedicated to revolutionizing advertising solutions for impactful results and developing purpose-built technology. Since our inception, we've been at the forefront of innovation. In 2012, we pioneered a mobile gaming integration for data-driven advertising engagement. In 2014 dedicated to results we developed a proprietary cross platform measurement SDK. This allowed us to optimize across both web and app, achieving remarkable growth and acquisition cost efficiencies for our clients. In 2016, we introduced Mastercard purchase data to the Canadian and Brazilian advertising industry and In 2022 introduced Moneris POS data further complementing our offering, setting a new standard for digital targeting This evolution, combined with a multitude of other data partnerships and integrations, form the backbone of what we call Audience Architecture. This comprehensive approach cements our position as a leader in precision engineered marketing, marking another significant chapter in our tale of innovation. Our suite of products, including Datadesk.io, Audience Designer, Architectural Blueprint Analysis, and ConnectTrack, forms the very foundation of Connected Interactive. These tools offer bespoke access to audience data, planning resources, data expertise, omnichannel targeting, precise measurement, and invaluable insights that are perfectly aligned with your business objectives. At the core with Datadesk.io we help architect actionable audience segments at scale. Our management tools, including Audience Designer, Execution, and Analysis, offer comprehensive campaign measurement, business goal reporting, customer insights, and product development. Today, with a database of over 21,000 segments, our commitment remains unwavering. We are dedicated to delivering future-proof, consent-based, transparent, and privacy-compliant audience solutions that captivate and ensure substantial returns.