The Sales and Marketing Team at Connecture plays a crucial role in driving the company's growth by developing and executing strategies to promote its Web-based health insurance distribution platform. This team focuses on building relationships with health plans, brokers, and exchange operators, leveraging market insights to tailor offerings that meet client needs. Through strategic account management and targeted marketing initiatives, they aim to enhance brand visibility, increase customer acquisition, and foster long-term partnerships across various segments, including Enterprise, Medicare, and Private Exchanges.