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Chris Yates

Marketing Director at Conner Industries, Inc.

Chris Yates has extensive experience in marketing and leadership roles. From 2018 to present, they have been the Marketing Director at Conner Industries, Inc. In this position, they provide leadership support to a large sales team and oversees the implementation of a CRM system. Chris also communicates with the CEO and board of directors on key performance indicators.

From 2016 to 2018, Chris served as the Head of Marketing at Accolo. During this time, they focused on re-branding strategies and demand generation. Chris collaborated with the sales team to develop effective campaign strategies and ensure the brand's presence in events and tradeshows.

Prior to Accolo, Chris was the Marketing Manager at Razberi Technologies from 2015 to 2016. Here, they worked closely with the CTO and VP of sales to define the brand's value proposition and goals. Chris successfully implemented a trade show marketing program that significantly increased website traffic, lead growth, and social media engagement.

Before their role at Razberi Technologies, Chris worked as a Marketing Consultant from 2013 to 2015. In this role, they coordinated a variety of marketing projects for B2B, B2C, and DTC companies worldwide. Chris played a key role in launching successful PPC marketing campaigns, increasing brand awareness and inbound sales leads. Chris also developed multiple inbound and outbound sales strategies that improved market penetration.

Chris Yates has a Bachelor of Science (B.S.) degree in Liberal Arts from Excelsior University. Additionally, they hold an Associate's degree in Management from the Community College of the Air Force.

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Timeline

  • Marketing Director

    August, 2018 - present

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