Royce C. is an accomplished marketing professional with extensive experience in leading brand marketing and innovation across various industries. Currently serving as Senior Director of Marketing for Corona Brand and Disruptive Innovation at Constellation Brands since July 2021, Royce has spearheaded innovative partnerships, including the launch of Fresca Mixed in collaboration with Coca Cola. Previously, Royce held the position of Head of Marketing for the Americas Division at SteelSeries and served in multiple key roles at PepsiCo, where responsibilities included leading marketing campaigns for Gatorade and re-launching global brands like Quaker and Tropicana. Early career experience includes significant contributions at MillerCoors, Wrigley, Johnson & Johnson, and NBCUniversal. Royce holds an MBA in Marketing from Purdue University and a BBA in Marketing from Texas Christian University.
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