Shannon Lenz

Shannon Lenz is an accomplished professional with over 20 years of experience in the wine and spirits industry, currently serving as the Senior E-Commerce, Pureplay, B2B, Specialty Channel Manager at Constellation Brands, where leadership in digital transformation is a key focus. As the owner of Shannon M. Lenz Consulting, expertise is provided to adult beverage suppliers in areas such as distributor management, sales penetration, and brand marketing. Prior roles include Director of Sales at Quotient Technology Inc. and West Chains & Digital/E-Commerce Director at Bacardi, where a strong background in e-commerce, strategy, and team development was demonstrated. Shannon Lenz holds a Bachelor of Science degree with a double major in Marketing and Business Management from Northwest Missouri State University.