Samantha Jijena Hilgers

Samantha Jijena Hilgers is a seasoned marketing professional with extensive experience in various sectors, including retail, hospitality, and consumer goods. Currently serving as the Marketing and Trade Marketing Manager at Construmart S.A since January 2022, Samantha manages marketing strategies for the third-largest player in the home improvement market in Chile. Prior to this role, ownership of THE GÜEN PAN SpA showcased entrepreneurial skills in gourmet bakery and pastry production. Samantha's career includes significant commercial leadership positions at KidZania, VSPT Wine Group, Parque Arauco, British American Tobacco, and Unilever, where responsibilities spanned sales management, brand repositioning, and trade marketing. Educational background includes a degree in Commercial Engineering with a specialization in Administration from Pontificia Universidad Católica de Chile.