Merel van Jaarsvelt

Merel van Jaarsvelt is an experienced professional in market research and product innovation, currently serving as a Redacteur / Onderzoeker at Consumentenbond since September 2024. Prior to this role, Merel held multiple positions at MetrixLab from September 2019 to August 2024, advancing from Research Manager to Senior Research Manager in Product Innovation, overseeing projects from start to finish within a global digital research agency. Merel also worked as a Research Project Coördinator at Integron, managing research processes comprehensively from initiation to reporting, and began a career as a Junior Marktonderzoeker at Delta Marktonderzoek, supporting senior researchers with various project tasks. Early experience includes a role as Location Manager at MVB Den Haag and an internship at Ticketveiling.nl, complemented by a master’s degree in Business Administration focused on International Marketing from Mälardalen University and a bachelor’s degree in Marketing from Hogeschool Leiden.