Serena Vaz

Serena Vaz has extensive work experience in the data and analytics field. Serena currently holds the position of General Manager and Head of Data Intelligence at Consumer Reports, where they have been working since 2019. Prior to this role, Serena was the Data Solutions Director at Consumer Reports from 2019 to 2022.

Before joining Consumer Reports, Serena worked at HarrisX as the SVP of Insights and Analytics from 2017 to 2019. Prior to that, they held the position of Client Partner at Nielsen from 2016 to 2017. Serena also had a long tenure at Nielsen, starting in 2011 as the Director of Client Services. In this role, they were responsible for managing a large team and overseeing multi-million-dollar contracts in the Telecom sector.

Serena's career began at Citi, where they held various roles including VP of Marketing Strategy from 2009 to 2011 and Management Associate from 2007 to 2009.

Serena Vaz has a Master of Business Administration (MBA) degree with a focus on General Management and Marketing from the UNC Kenan-Flagler Business School. Serena also holds a degree in Data Driven Marketing, specializing in Marketing Research, from Cornell University. Serena Vaz's educational background includes a Master's and Bachelor's degree in Business/Commerce, General, from the University of Mumbai.