SCRM - Lidl International Hub
Marta Suriñach Ros has extensive work experience in various roles. In 2010, they began their career as an Assistant in the Marketing Department at Ipsos, where they analyzed market research data and prepared reports for clients. Later that year, they joined the Research Department at Carat as an Assistant, specializing in market research. In 2010, they also worked at Proximity Barcelona as a Senior CRM Project Manager and Account Supervisor, where they focused on direct marketing, database marketing, and customer intelligence. In 2013, Marta was appointed as the Digital & CRM Manager for Danone at Young & Rubicam Group. Then, in 2015, they became the Data & CRM Director at Lidl Digital Hub, responsible for leading the Business Intelligence Domain. Currently, Marta is involved in Neuro-linguistic Programming, starting in 2023.
Marta Suriñach Ros has a diverse education history. Marta obtained a PNL Practitioner degree in Programación Neuroligüistica from the Institut Coaching & PNL Anna Flores. In 2012, they received a Master's degree in Digital Business from ESIC Business & Marketing School. Prior to that, they completed their ITM degree in Marketing Research at ESCI-UPF in 2010. Marta also holds a Bachelor's degree in ADE, specializing in Economics, which they earned from Universitat Pompeu Fabra in 2009.
In addition to their formal education, Marta has obtained several certifications. These include the Management 3.0 Foundation SCRM Lidl, Hablar con maestría, Leadership Program, and DASSM Certification. The institutions and specific years of these certifications are not provided.
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SCRM - Lidl International Hub
_ SCRM Social Bigdata SCRM was founded in 2015 with a vision that in the firms of the future business and technology would never again be severable and a clear mission to help traditional businesses to evolve and become digitised through customers, data, sales strategy and omnichannel communication. Specialized in digital strategy, automation and real-time offer and content personalization, SCRM's success and speed are based on the use of cloud technology and development of data platforms that enable automated, artificial intelligence-based decision-making in mass consumer and retail markets. _ SCRM - Lidl International Hub Three years after it was founded, LIDL INTERNATIONAL purchased the company to turn it into an international consumer intelligence and Digitisation HUB with more than 400 team members based in Barcelona. Noteworthy among our missions as a Digital Hub of LIDL INTERNATIONAL are: Conceptualization and development of "Lidl Plus”, an international relational programme, and its benefits plan based on discounts, exclusive services, agreements with third-party companies and financial services. Development of the international cloud-based big data platform. Development of the international marketing automation platform. Conceptualization, development and management of the business intelligence (BI) platforms. Development of the omnichannel payment platform. Creation of the advanced analytics and machine learning (AI) platforms for recommendation, forecasting and consumer analytics systems. Creation and implementation of the omnichannel strategy for developing business opportunities among the group's various sales and services platforms.