Felicidad Rodríguez Erice is an experienced Digital Media Manager currently at CONTENUR since March 2008, where responsibilities include managing automated CRM marketing tools and developing social media strategies tailored to customer touchpoints in the sales funnel. Prior to this role, Felicidad held positions as a Corporate Communications Specialist at both CONTENUR and Ulled, focusing on rebranding initiatives, corporate identity alignment, and the organization of various communication events. Earlier experience includes a role at Panda Security dedicated to web product development. Felicidad's educational background features a Postgraduate Degree in Digital Marketing from ESIC Business & Marketing School and a Master's in Social Communication from Universidad Complutense de Madrid, among other specialized marketing qualifications.
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