Continental Biscuits Ltd.
ATTA ur Rehman is an experienced sales professional with extensive expertise in distribution operations and sales management. Currently serving as a Senior Sales Executive at Colgate-Palmolive since April 2018, ATTA has a robust background including roles at Continental Biscuit Limited as a Field Officer and at Gourmet Foods as a Territory Sales Officer, where noteworthy achievements include receiving the Regional Topper Receiving Certificate in 2016. ATTA's experience spans various companies, including Nestle Pakistan and P&G, demonstrating a strong track record in target achievement, market share development, and training sales teams. Educational qualifications include a Bachelor of Arts in Economics from B.Z.U and a Matriculation in Science from Govt High School Mailsi.
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Continental Biscuits Ltd.
Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category to Kraft Foods of USA. Today the company has a joint venture with Kraft Foods with a shareholding of 50.5% and 49.5% respectively. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU.