Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category to Kraft Foods of USA. Today the company has a joint venture with Kraft Foods with a shareholding of 50.5% and 49.5% respectively. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU.

Food & Beverage

Continental Biscuits Ltd.

Hamid Ali Khan

Saroosh Bhatti

Barkat Ali Khan

Humayun Shaikh

Mohammad Tahir Sheikh

Khurram Raza

Waqar Azeem

Atiq Ur Rehman .

Adnan Qazzafi Alvi

Saeed Babar

Murtaza Karimi

Sherood Hasan Ali Khan Khan

This department focuses on managing and optimizing sales processes to drive revenue growth and efficiency.

Sales Operations

The Sales Team at Continental Biscuits Ltd. is responsible for driving the company's revenue through strategic market penetration and customer engagement. This involves managing regional sales operations, developing and maintaining client relationships, executing sales strategies, and meeting sales targets across various territories, with a focus on the LU brand. Team members collaborate to optimize distribution, enhance market presence, and ensure the brand's growth and profitability.

Sales Team

This department oversees financial planning, analysis, and operational processes to support the organization's financial health.

Finance Operations

This department oversees the strategies and operations of the sales function, including liaison roles that connect sales efforts with client needs.

Sales Management

This department manages on-site activities and fieldwork to ensure effective service delivery and support.

Field Operations

This department oversees the planning, implementation, and control of supply chain activities to enhance efficiency and effectiveness.

Continental Biscuits Ltd.

Org chart

Board & advisors

Teams

Sales Operations

Sales Team

Finance Operations

Sales Management

Field Operations

Supply Chain Management

Offices

Continental Biscuits Ltd.

Org chart

Board & advisors

Teams

Sales Operations

Sales Team

Finance Operations

Sales Management

Field Operations

Supply Chain Management

Offices

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