HS

Humayun Shaikh

Director of Marketing at Continental Biscuits Ltd.

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Continental Biscuits Ltd.

Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category to Kraft Foods of USA. Today the company has a joint venture with Kraft Foods with a shareholding of 50.5% and 49.5% respectively. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU.


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Headquarters

Karachi, Pakistan

Employees

1,001-5,000

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