JC

Jody Ciuffetelli

Chief Marketing Officer at Continental Finance Company

Jody Ciuffetelli has a diverse work experience in the marketing field. Jody is currently the Chief Marketing Officer at Continental Finance Company since January 2023. Prior to that, they served as the Senior Vice President of Marketing at the same company from January 2020 to January 2023. Before joining Continental Finance Company, Jody worked as a Marketing Director at Sallie Mae from March 2017 to January 2020, where they successfully led the direct marketing efforts for their new unsecured Personal Loan product, resulting in significant loan originations. Jody also has experience as a Consultant, working as a Credit Card Marketing Consultant from February 2014 to March 2016.

Prior to their consulting role, Jody held various positions at Credit One Bank, starting as the VP of Product Development/Account Acquisition from August 2005 to January 2014. In this role, they managed credit card account acquisition channels, implemented successful direct mail strategies, and designed new direct mail creatives. Earlier in their career, Jody worked at E*Trade Financial as the Vice President of Credit Card Marketing from April 2004 to August 2005, where they played a significant role in developing and launching the company's credit card program.

Before joining E*Trade Financial, Jody worked at Credit One Bank as the Vice President of Marketing from April 2001 to April 2004, where they developed and built credit card acquisition channels such as direct mail, telemarketing, and internet marketing. Prior to that, they worked at MBNA, first as the Vice President of Credit Protection Marketing from 2000 to 2001, and then as the Southwest Regional Marketing Manager from 1995 to 2000, where they maximized regional account acquisitions and developed successful credit card programs.

Jody's career started at MBNA in 1984, where they held multiple positions, including Senior Personal Banking Officer and Customer Service Representative. Jody played a key role in the startup of MBNA International, training customer service agents and serving as the Customer Service Director during the initial months of operation.

Jody Ciuffetelli attended Christiana school, but the specific dates of enrollment, degree obtained, and field of study are unknown.

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