Alexandra (Retif) Gaillard currently serves as Chief Marketing Officer at Continental and is a member of the HBR Advisory Council at Harvard Business Review. Prior experience includes significant roles at Signify as VP of Global Brand & Marketing Communication and VP of Digital Marketing Communication. At Philip Morris International, Alexandra held several positions including Head of Global Digital Marketing & Communication Growth and Manager of Digital Marketing & Communication for IQOS. Earlier in their career, Alexandra worked at DuPont as European Procurement Manager and Marketing & Communication Procurement Manager for EMEA. Education includes ongoing studies at IMD since 2019 and a Master’s degree in New Technologies from TBS Education, completed from 1998 to 2000.
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