Ricardo Martins has extensive experience in marketing and management, currently serving as General Manager at Continental since September 1999 and previously holding various leadership roles, including Head of Marketing for the Americas and the Middle East. In addition to a successful career at Continental, Ricardo co-founded Pedacinhos Portugal, Lda from September 2012 to May 2013. Academic credentials include a Management and Leadership Program from AESE Business School, a Master’s degree from Universidade Lusíada de Lisboa, an MBA from Atlântico Business School, and a Licenciatura in accounting from Universidade Lusíada de Lisboa.